About Us
The Fair Price Group was founded in 1999 at a time when the local furniture manufacturing industry was shrinking. Fair Price saw an opportunity to get into the market by supplying attractive, functional, and practical furniture to low- and middle-income consumers at affordable prices.
At the core of the business model is the belief that most homeowners - regardless of their financial status - desire a home that is smart and looks beautiful. This idea has subsequently gone beyond just making attractive modern furniture available to this largely under-serviced market, to encompass the broader industry and society through creating opportunities for employment and entrepreneurship - driven by innovation and collaboration.
Furnish a home, raise a family, build a nation.
From our first store in Mooi Street, Johannesburg, FAIR PRICE now has a network of 100 stores, 11 warehouses and two manufacturing sites from which we supply a range of bedroom, lounge, dining room and kitchen furniture.
We also sell appliances and other electronic goods.
WHY CHOOSE US
Why Choose Fair Price
Affordable Quality
Attractive, functional furniture for low- and middle-income consumers without compromising on style or durability.
Local Manufacturing
We manufacture in-house and partner with local SMME secondary manufacturers, helping them start, build, and grow their businesses.
Hail-a-Bakkie Delivery
Connecting independent township bakkie owners as delivery partners - 250+ bakkies providing seamless, efficient logistics.
Simple Sales
Cash sales and lay-bye only. No complicated credit offerings or contracts. Honest, straightforward service.
- 250+Bakkie Partners
- 25+Stores
- 1999Founded
- 100+SMME Partners
Discover how convenient shopping at Fairprice can be!
Upskilling & Franchise Growth
Own your Store Programme
Thanks to the success of the Hail-a-Bakkie programme, we are piloting further programmes such as upskilling drivers to offer assembly services. We are also developing an Own your Store programme to assist current store managers to become fractional owners and fully-fledged franchisees.
Services and support
Help Center-
Help Center
Speak to our team about orders, stores or product questions.
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Find a store
Locate your nearest Fair Price store and plan your visit.
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Payment options
See all the ways you can pay when you shop online or in store.
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Privacy Policy
Read our privacy policy and understand how we keep your data safe.